C4 Summer
Brand Campaign / Lifestyle / Athlete Storytelling
C4 Summer was a larger-scale brand and lifestyle project built around the feeling of summer — movement, energy, athletes, lake days, cabins, jet skis, tubing, ramp jumps, and the kind of moments that feel alive on camera.
The project combined high-energy lifestyle content with athlete-driven storytelling and a full behind-the-scenes YouTube video, photography, and additional branded content, including a pink lemonade skit. Together, the work captured both the fun of summer and the grit of the people inside the story.
Project Scope
C4 Summer hype video
Lifestyle photography
Lake day coverage
Athlete photography
Jordan Halvorsen story
Behind-the-scenes YouTube video
Pink lemonade skit
Social-first campaign assets
